
We’ve spent years showing that good farming creates value well beyond the carcass. Our Standard is the first thing that actually measures it.

The farmers doing the most for their land and livestock are rarely the ones rewarded for it.
Charter is setting a new standard for regenerative meat farming, assessing both how a farm operates and what it produces.
For the first time, they are rewarded not only for the food they produce, but for improving soil health, supporting wildlife and increasing nutrient density.

Shaped from the ground up by the people doing the work, the Charter sets out the principles that define regenerative meat farming. As new farms join, they commit to those shared standards and help strengthen them over time. Explore each farm to hear their story.

We’ve spent years showing that good farming creates value well beyond the carcass. Our Standard is the first thing that actually measures it.

Britain produces some of the highest quality beef in the world but doesn’t fairly reward farmers. Charter is finally changing that, that ought to count for something.

People want to know where their food comes from. We can go one further, and show them what it’s doing for the land.

Regenerative farming is judged in the field, not the boardroom. If the land’s improving, the record should show it.

No two farms are the same. That’s exactly why the record has to tell the truth about each one.

If you want proper evidence, you need proper controls. Doing it the same way every time gives the data a backbone.
Charter starts with the fifth quarter: the bones, fat, marrow, offal and other valuable parts of the animal too often treated as byproducts.
These parts carry nutritional, culinary and economic value. Used properly, they create better returns from the same animal without asking farmers to produce more.
Bone broth, bull shot and tallow are the first expressions of that approach: products that turn overlooked value into something useful, traceable and commercially viable.

When the fifth quarter is valued properly, farmers are rewarded more fairly, more nourishing food reaches consumers, and fewer useful parts of the animal disappear into low-value channels.
The first Charter products begin with the fifth quarter: parts of the animal that are nutrient-rich, useful and too often undervalued.
Bone broth, bull shot and tallow show how overlooked value can become better food, better economics and clearer proof for consumers.

Made from beef bones simmered slowly over many hours, creating a rich stock with depth of flavour, natural collagen and a better use for fifth-quarter value.

A savoury beef drink made from slow-cooked stock. Warming, restorative and built from the same fifth-quarter logic behind Charter.

Pure rendered beef tallow with a rich, clean flavour and exceptional cooking performance. Made as part of a wider commitment to value more of every animal.
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Notes from the farms, news from the land, new products, and opportunities to support better farming across Britain.